Other factors held constant, greater project liquidity is because of

less project return
greater project return
shorter payback period
greater payback period

The correct answer is C. shorter payback period.

Project liquidity is a measure of how quickly a project can be converted into cash. A shorter payback period means that the project will generate cash more quickly, which makes it more liquid.

A greater project return means that the project will generate more cash in total, but it does not necessarily mean that the project will generate cash more quickly. For example, a project with a high return might take many years to generate its first dollar of cash flow, while a project with a lower return might generate cash flow much more quickly.

A greater payback period means that the project will take longer to generate cash flow, which makes it less liquid.

Therefore, the correct answer is C. shorter payback period.

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