Other factors held constant, but lesser project liquidity is because of

shorter payback period
greater payback period
less project return
greater project return

The correct answer is B. greater payback period.

Project liquidity is a measure of how quickly a project can be converted into cash. A project with a longer payback period will have lower liquidity, because it will take longer to recoup the initial investment.

Option A is incorrect because a shorter payback period indicates that the project will be converted into cash more quickly, which would increase liquidity.

Option C is incorrect because a lower project return indicates that the project will generate less cash, which would decrease liquidity.

Option D is incorrect because a greater project return indicates that the project will generate more cash, which would increase liquidity.

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