Match the items of List I with the items of List-II and select the correct answer: List-I List-II a. Rival firms 1. External environment b. Technology 2. Social and cultural Environment c. Improving quality 3. Internal environment d. Ethics in business 4. Global environment

a-1, b-2, c-3, d-4
a-2, b-3, c-4, d-1
a-3, b-1, c-4, d-2
a-4, b-1, c-2, d-3

The correct answer is: A. a-1, b-2, c-3, d-4.

  • Rival firms are part of the external environment of a business. They are the other companies that compete with a business for customers and market share.
  • Technology is also part of the external environment. It can be a source of new opportunities for businesses, but it can also create new challenges.
  • Improving quality is an internal activity. It is something that businesses do to improve their products or services.
  • Ethics in business is a social and cultural issue. It is about how businesses should behave in relation to their employees, customers, suppliers, and the environment.

The other options are incorrect because they do not match the items in List I with the items in List-II in a logical way. For example, option B matches rival firms with technology, which does not make sense because rival firms are part of the external environment, while technology is part of the external environment.