The correct answer is: A. 22nd January, 2015
The Beti Bachao Beti Padhao (BBBP) campaign was launched by the Prime Minister of India, Narendra Modi, on 22nd January, 2015. The campaign aims to address the declining sex ratio at birth and the low female literacy rate in India.
The campaign has three key components:
- Awareness generation: The campaign aims to create awareness about the importance of girls and the need to protect and educate them. This is being done through a variety of media channels, including television, radio, print, and social media.
- Service delivery: The campaign aims to improve access to services for girls, such as education, healthcare, and nutrition. This is being done by working with government departments and other stakeholders.
- Empowerment: The campaign aims to empower girls and women to make informed choices about their lives. This is being done through a variety of initiatives, such as providing them with financial literacy training and helping them to start their own businesses.
The BBBP campaign has been successful in raising awareness about the issue of gender inequality in India. It has also led to some positive changes, such as an increase in the number of girls enrolled in school and a decrease in the number of female foeticides. However, there is still a long way to go to achieve gender equality in India. The BBBP campaign is a step in the right direction, but it needs to be sustained over the long term in order to make a real difference.
Option B is incorrect because the campaign was launched on 22nd January, 2015, not 2nd October, 2014.
Option C is incorrect because the campaign was launched on 22nd January, 2015, not 11th September, 2014.
Option D is incorrect because the campaign was launched on 22nd January, 2015, not 8th March, 2015.