The correct answer is: A. Standardisation strategy to respond to the worldwide homogenised market and expand the market through aggressive low pricing.
The Levitt Thesis is a theory that argues that the world is becoming increasingly homogenized, and that companies should therefore focus on standardizing their products and services in order to appeal to a global market. This theory has been criticized by some, who argue that it ignores the importance of local culture and differences in consumer preferences. However, the Levitt Thesis remains influential in the business world, and many companies have adopted a standardization strategy in order to compete in the global marketplace.
Option B is incorrect because it suggests that companies should customize their products to meet the needs of different regional markets. This is a different approach to globalization, known as localization. Localization involves adapting products and services to meet the specific needs of a particular market, such as by using different languages or cultural references.
Option C is incorrect because it suggests that companies should customize their products to meet the needs of different national markets. This is also a different approach to globalization, known as nationalization. Nationalization involves adapting products and services to meet the specific needs of a particular country, such as by complying with local regulations or using local suppliers.
Option D is incorrect because it is not a valid option.