The correct answer is: A. Identifying the areas where the prospect needs insurance protection.
Need-gap analysis is a process of identifying the gaps between a prospect’s current insurance coverage and their future needs. This information is then used to develop a customized insurance plan that meets the prospect’s specific needs.
Option B is incorrect because it is not the focus of need-gap analysis. While identifying people to work as insurance agents is important, it is not the primary goal of this process.
Option C is incorrect because it is not relevant to need-gap analysis. The amount of assets a prospect has does not necessarily indicate their need for insurance.
Option D is incorrect because it is not the focus of need-gap analysis. The poverty level of a prospect is not necessarily indicative of their need for insurance.
In conclusion, the correct answer is: A. Identifying the areas where the prospect needs insurance protection.