The correct answer is D. All of the above.
After sales service in insurance is more critical and necessary than in other marketing of products and services because insurance is a long-term commitment. Once a customer buys an insurance policy, they expect the insurer to be there to support them in the event of a claim. If the insurer does not provide good after sales service, the customer may be less likely to renew their policy or recommend the insurer to others.
Commitment to serving customers is the secret of success in life insurance selling and marketing because customers are more likely to buy from companies that they trust and believe will take care of them. If an insurer is committed to serving its customers, it will be more likely to build long-term relationships with them.
Customer lifetime value is the sum of economic benefits arising out of a long time sound and productive business relationship with customers. In the case of insurance, customer lifetime value is the total amount of money that an insurer expects to earn from a customer over the course of their relationship. The higher the customer lifetime value, the more profitable the customer is for the insurer.
Therefore, all of the statements in the question are correct.