E-commerce platforms help MSMEs and artisans in Assam by:

The correct answer is: d) All of the above

E-commerce platforms help MSMEs and artisans in Assam by expanding market reach, reducing intermediaries, and improving product visibility.

• Expanding market reach: E-commerce platforms allow MSMEs and artisans to reach a wider audience of potential customers, both within India and internationally. This is especially beneficial for businesses that are located in remote areas or that have limited resources to invest in marketing and sales.
• Reducing intermediaries: E-commerce platforms allow MSMEs and artisans to sell their products directly to consumers, without having to go through intermediaries such as wholesalers or retailers. This can help to reduce costs and improve profit margins.
• Improving product visibility: E-commerce platforms can help to improve the visibility of MSMEs and artisans’ products by listing them on search engines and other online directories. This can make it easier for potential customers to find and purchase these products.

In addition to these benefits, e-commerce platforms can also help MSMEs and artisans to improve their customer service, manage their inventory, and track their sales. Overall, e-commerce platforms can be a valuable tool for MSMEs and artisans in Assam to grow their businesses and reach a wider audience.