Cost plus pricing is considered appropriate for which combination of the following? i. Product Tailoring ii. Public Utility pricing iii. Refusal pricing iv. Monopoly pricing Choose the correct answer

Only (i) and (ii)
Only (ii), (iii) and (iv)
Only (i), (ii) and (iii)
Only (iii) and (iv)

The correct answer is: Only (i) and (ii).

Cost-plus pricing is a pricing method in which a company sets its prices based on the costs of production plus a profit margin. This method is often used by companies that produce customized products or services, as it allows them to recover their costs and make a profit.

Public utility pricing is a pricing method used by public utilities, such as electricity companies, water companies, and gas companies. This method sets prices based on the costs of production plus a fair return on investment. The goal of public utility pricing is to ensure that consumers have access to essential services at a fair price.

Refusal pricing is a pricing method in which a company sets its prices so high that it discourages customers from buying its products or services. This method is often used by companies that have a monopoly on a particular product or service.

Monopoly pricing is a pricing method in which a company sets its prices without regard to the costs of production or the prices of competing products. This method is often used by companies that have a monopoly on a particular product or service.

In conclusion, cost-plus pricing is considered appropriate for product tailoring and public utility pricing. It is not considered appropriate for refusal pricing or monopoly pricing.

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