Competitive advantage of a firm does not imply

Competitive advantage of a firm does not imply

[amp_mcq option1=”lower price for same value” option2=”same price for higher value” option3=”same price and same value” option4=”matching core competencies to the opportunities” correct=”option3″]

This question was previously asked in
UPSC SO-Steno – 2017
The correct answer is C. Competitive advantage implies offering something better than rivals, not the same price and same value.
Competitive advantage is achieved when a firm offers superior value to its customers compared to its rivals. This can be done in two primary ways:
A) Offering the same value (same quality/features) at a lower price (cost leadership).
B) Offering higher value (better quality/features) at the same price (differentiation).
C) Offering the same price and same value relative to competitors implies parity, not competitive advantage.
D) Matching core competencies to opportunities is a strategic process or strategy formulation that *leads* to competitive advantage, but it is not the definition of the advantage itself. The advantage is the *result* of this matching process.
The question asks what competitive advantage *does not imply*.
Michael Porter’s framework on competitive strategy identifies two basic types of competitive advantage: cost leadership and differentiation. Both involve providing superior value compared to competitors, either through lower cost or unique benefits.
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