[amp_mcq option1=”it is the conditional probability that a randomly selected transaction will include all the items in the consequent given that the transaction includes all the items in the antecedent.” option2=”a high value of confidence suggests a weak association rule” option3=”it is the probability that a randomly selected transaction will include all the items in the consequent as well as all the items in the antecedent.” option4=”confidence is not measured in terms of (estimated) conditional probability.” correct=”option1″]
The correct answer is A.
Confidence is a measure of the strength of an association rule. It is defined as the probability that a randomly selected transaction that includes all the items in the antecedent also includes all the items in the consequent.
A high value of confidence suggests a strong association rule. This means that if a transaction includes all the items in the antecedent, it is very likely that it will also include all the items in the consequent.
A low value of confidence suggests a weak association rule. This means that if a transaction includes all the items in the antecedent, it is not very likely that it will also include all the items in the consequent.
Option B is incorrect because a high value of confidence suggests a strong association rule, not a weak association rule.
Option C is incorrect because confidence is not the probability that a randomly selected transaction will include all the items in the consequent as well as all the items in the antecedent. Instead, it is the probability that a randomly selected transaction that includes all the items in the antecedent also includes all the items in the consequent.
Option D is incorrect because confidence is measured in terms of (estimated) conditional probability.