[amp_mcq option1=”open rate” option2=”delivery rate” option3=”bounce-back rate” option4=”cart conversion rate” correct=”option4″]
The correct answer is D. cart conversion rate.
Open rate is the percentage of recipients who opened an email. Delivery rate is the percentage of emails that were successfully delivered to recipients’ inboxes. Bounce-back rate is the percentage of emails that were returned as undeliverable. Cart conversion rate is the percentage of visitors to a website who add items to their shopping cart and then proceed to checkout.
Cart conversion rate is not a metric for email campaigns because it measures the success of a website’s shopping cart, not the success of an email campaign. An email campaign can be successful even if it does not lead to a high cart conversion rate, as long as it achieves other goals, such as increasing brand awareness or driving traffic to a website.