The correct answer is (c). The National Rural Livelihoods Mission (NRLM) is a flagship government scheme for rural livelihoods, focusing on Self-Help Groups (SHGs). The NRLM was launched in 2005 with the objective of promoting self-employment and income generation among rural poor households. The NRLM works through a network of SHGs, which are groups of 10-20 poor women who come together to save money, access credit, and undertake income-generating activities. The NRLM provides financial and technical support to SHGs, and also helps them to link with markets and other sources of support. The NRLM has been successful in promoting self-employment and income generation among rural poor households. As of March 2017, the NRLM had covered over 70 million households in rural India.
The other options are incorrect. The Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) is a government scheme that guarantees employment to rural households. The Pradhan Mantri Jan Dhan Yojana (PMJDY) is a government scheme that aims to provide financial services to the poor. The Swachh Bharat Mission is a government scheme that aims to improve sanitation in rural and urban areas.