Match the items of List I with List II and indicate the correct matching. List-I List-II a. Micro external environment 1. Economic and political factors b. Macro external environment 2. Competition among diverse products targetting disposable income of consumers c. Non-price competition 3. Input suppliers d. Desire competition 4. Sponsoring of events like sports

The correct answer is: A. a-3, b-1, c-4, d-2

Micro external environment refers to the factors that directly affect a company’s operations and performance. These factors include input suppliers, competitors, customers, and regulatory agencies.

Macro external environment refers to the factors that indirectly affect a company’s operations and performance. These factors include economic conditions, political conditions, social conditions, and technological conditions.

Non-price competition is a type of competition in which companies compete on factors other than price, such as product quality, customer service, and brand image.

Desire competition is a type of competition in which companies compete for consumers’ attention and desire. This type of competition is often seen in the marketing of luxury goods.

Here is a brief explanation of each option:

• Option A: This option is the correct answer. It matches the items of List I with List II correctly.
• Option B: This option is incorrect. It matches the items of List I with List II incorrectly. For example, it matches “Micro external environment” with “Economic and political factors”, which is incorrect.
• Option C: This option is incorrect. It matches the items of List I with List II incorrectly. For example, it matches “Non-price competition” with “Input suppliers”, which is incorrect.
• Option D: This option is incorrect. It matches the items of List I with List II incorrectly. For example, it matches “Desire competition” with “Economic and political factors”, which is incorrect.