The correct answer is: Viral marketing.
Viral marketing is a type of marketing that uses pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives. It can be achieved through the creation of content that is so compelling that users share it with their friends and family. Viral marketing can be a very effective way to reach a large audience quickly and cheaply.
The other options are incorrect because they do not accurately describe viral marketing. Visceral marketing is a type of marketing that appeals to the emotions, while virile marketing is a type of marketing that is aggressive and forceful. Virtual marketing is a type of marketing that takes place in a virtual environment, such as the internet.
Here are some examples of viral marketing campaigns:
- The ALS Ice Bucket Challenge: In 2014, a viral video challenge went viral, in which people dumped buckets of ice water on their heads to raise money for ALS research. The challenge was so popular that it raised over $220 million for the ALS Association.
- The Old Spice Guy: In 2010, Old Spice launched a series of commercials featuring Isaiah Mustafa, who played a suave and confident man who would stop at nothing to sell Old Spice products. The commercials were so popular that they spawned a series of memes and parodies.
- The Kony 2012 video: In 2012, a video about the Ugandan warlord Joseph Kony went viral. The video, which was created by the non-profit organization Invisible Children, was viewed over 100 million times in its first week.
Viral marketing can be a very effective way to reach a large audience quickly and cheaply. However, it is important to create content that is truly compelling and that will resonate with your target audience. Otherwise, your campaign may not be successful.