{"id":9857,"date":"2024-06-14T14:30:36","date_gmt":"2024-06-14T14:30:36","guid":{"rendered":"https:\/\/exam.pscnotes.com\/current-affairs\/?p=9857"},"modified":"2024-06-14T14:30:36","modified_gmt":"2024-06-14T14:30:36","slug":"govts-jewellery-brand-helps-women-become-self-reliant","status":"publish","type":"post","link":"https:\/\/exam.pscnotes.com\/current-affairs\/govts-jewellery-brand-helps-women-become-self-reliant\/","title":{"rendered":"Govts jewellery brand helps women become self-reliant"},"content":{"rendered":"<p>The <a href=\"https:\/\/exam.pscnotes.com\/women\">Women<\/a> members of the rural Self-Help Groups (Sakhi Mandal) of theJharkhand State Livelihood Promotion <a href=\"https:\/\/exam.pscnotes.com\/society-notes-for-state-psc-exams\">Society<\/a>(JSLPS) are working to promote indigenous tribal jewellery under the Adiva Brand, by selling <div class=\"youtube-subscribe-container\">\r\n        <a href=\"https:\/\/www.youtube.com\/channel\/UCNHT8lW-JmLC68rjBfZhdkg?sub_confirmation=1\" target=\"_blank\" class=\"youtube-subscribe-button\">\r\n            <span class=\"youtube-icon\">\r\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\">\r\n                    <path d=\"M549.7 124.1c-6.3-23.7-24.8-42.3-48.3-48.6C458.8 64 288 64 288 64S117.2 64 74.6 75.5c-23.5 6.3-42 24.9-48.3 48.6-11.4 42.9-11.4 132.3-11.4 132.3s0 89.4 11.4 132.3c6.3 23.7 24.8 41.5 48.3 47.8C117.2 448 288 448 288 448s170.8 0 213.4-11.5c23.5-6.3 42-24.2 48.3-47.8 11.4-42.9 11.4-132.3 11.4-132.3s0-89.4-11.4-132.3zm-317.5 213.5V175.2l142.7 81.2-142.7 81.2z\"\/>\r\n                <\/svg>\r\n            <\/span>\r\n            Subscribe on YouTube\r\n        <\/a>\r\n    <\/div> them at trade fairs and saras melas across the country.<\/p>\n<p>According to JSLPS, theAdiva Brandempowers rural women and preserves the states tribal jewellery heritage by connecting the states traditional jewellers with the larger markets with a new identity. JSLPS has been promoting women by involving them in a variety of activities through capacity building and making them earn their livelihoods and it has intensified efforts to offer dedicated markets to the jewellers. Currently, 15 SHGs are associated with the Adiva Brand and over 150 women have benefited from it, the society said. Sharing their experiences, the tribal women artisans said earlier, <div class=\"telegram-channel-container\">\r\n        <a href=\"https:\/\/t.me\/pscnotes2025\" target=\"_blank\" class=\"telegram-channel-button\">\r\n            <span class=\"telegram-icon\">\r\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 496 512\">\r\n                    <path fill=\"white\" d=\"M248,8C111,8,0,119,0,256s111,248,248,248s248-111,248-248S385,8,248,8z M362,177L320,367c-3,14-10,18-20,14l-56-41l-27,26 c-3,3-5,5-10,5l4-63L323,196c5-5-1-7-8-3l-98,62l-42-13c-9-3-10-9,2-14l162-63C351,160,365,164,362,177z\"\/>\r\n                <\/svg>\r\n            <\/span>\r\n            Join Our Telegram Channel\r\n        <\/a>\r\n    <\/div> they used to make ornamental items daily but were deprived of the right market and exposure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Women members of the rural Self-Help Groups (Sakhi Mandal) of theJharkhand State Livelihood Promotion Society(JSLPS) are working to promote indigenous tribal jewellery under the Adiva Brand, by selling them at trade fairs and saras melas across the country. According to JSLPS, theAdiva Brandempowers rural women and preserves the states tribal jewellery heritage by connecting &#8230; <a title=\"Govts jewellery brand helps women become self-reliant\" class=\"read-more\" href=\"https:\/\/exam.pscnotes.com\/current-affairs\/govts-jewellery-brand-helps-women-become-self-reliant\/\">Read more <span class=\"screen-reader-text\">Govts jewellery brand helps women become self-reliant<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1088],"tags":[843],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v23.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Govts jewellery brand helps women become self-reliant - Current Affairs Exam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exam.pscnotes.com\/current-affairs\/govts-jewellery-brand-helps-women-become-self-reliant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Govts jewellery brand helps women become self-reliant\" \/>\n<meta property=\"og:description\" content=\"The Women members of the rural Self-Help Groups (Sakhi Mandal) of theJharkhand State Livelihood Promotion Society(JSLPS) are working to promote indigenous tribal jewellery under the Adiva Brand, by selling them at trade fairs and saras melas across the country. 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