{"id":5853,"date":"2024-06-14T02:15:51","date_gmt":"2024-06-14T02:15:51","guid":{"rendered":"https:\/\/exam.pscnotes.com\/current-affairs\/?p=5853"},"modified":"2024-06-14T02:15:51","modified_gmt":"2024-06-14T02:15:51","slug":"when-the-medium-of-communication-changes-it-fundamentally-transforms-the-message-itself-something-similar-is-happening-in-india-now-where-old-forms-of-media-print-tv-radio-are-transforming-into","status":"publish","type":"post","link":"https:\/\/exam.pscnotes.com\/current-affairs\/when-the-medium-of-communication-changes-it-fundamentally-transforms-the-message-itself-something-similar-is-happening-in-india-now-where-old-forms-of-media-print-tv-radio-are-transforming-into\/","title":{"rendered":"when the medium of communication changes, it fundamentally transforms the message itself. Something similar is happening in India now where old forms of media  print, TV, radio  are transforming into digital platforms. With the media consumption now largely happening on mobile phones, how content is produced, consumed and distributed is fundamentally changing."},"content":{"rendered":"<p>The rise of digital media has significantly disrupted the media . The shift is towards integrated newsrooms, mobile journalism, podcasts, <a href=\"https:\/\/exam.pscnotes.com\/social-media\">Social Media<\/a> feeds, OTT platforms, search engine optimization and so on.<\/p>\n<p>The communications and media industry are undergoing a drastic change with every media channel quickly turning towards becoming digital. The shifting media landscape makes it absolutely necessary for a complete overhaul in media <a href=\"https:\/\/exam.pscnotes.com\/education\">Education<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of digital media has significantly disrupted the media . The shift is towards integrated newsrooms, mobile journalism, podcasts, Social Media feeds, OTT platforms, search engine optimization and so on. The communications and media industry are undergoing a drastic change with every media channel quickly turning towards becoming digital. The shifting media landscape makes &#8230; <a title=\"when the medium of communication changes, it fundamentally transforms the message itself. Something similar is happening in India now where old forms of media  print, TV, radio  are transforming into digital platforms. With the media consumption now largely happening on mobile phones, how content is produced, consumed and distributed is fundamentally changing.\" class=\"read-more\" href=\"https:\/\/exam.pscnotes.com\/current-affairs\/when-the-medium-of-communication-changes-it-fundamentally-transforms-the-message-itself-something-similar-is-happening-in-india-now-where-old-forms-of-media-print-tv-radio-are-transforming-into\/\" aria-label=\"Read more about when the medium of communication changes, it fundamentally transforms the message itself. Something similar is happening in India now where old forms of media  print, TV, radio  are transforming into digital platforms. With the media consumption now largely happening on mobile phones, how content is produced, consumed and distributed is fundamentally changing.\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1085],"tags":[657],"class_list":["post-5853","post","type-post","status-publish","format-standard","hentry","category-madhya-pradesh","tag-04-08-21"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v23.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>when the medium of communication changes, it fundamentally transforms the message itself. Something similar is happening in India now where old forms of media print, TV, radio are transforming into digital platforms. With the media consumption now largely happening on mobile phones, how content is produced, consumed and distributed is fundamentally changing. - Current Affairs Exam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exam.pscnotes.com\/current-affairs\/2024\/06\/14\/when-the-medium-of-communication-changes-it-fundamentally-transforms-the-message-itself-something-similar-is-happening-in-india-now-where-old-forms-of-media-print-tv-radio-are-transforming-into\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"when the medium of communication changes, it fundamentally transforms the message itself. Something similar is happening in India now where old forms of media print, TV, radio are transforming into digital platforms. With the media consumption now largely happening on mobile phones, how content is produced, consumed and distributed is fundamentally changing.\" \/>\n<meta property=\"og:description\" content=\"The rise of digital media has significantly disrupted the media . The shift is towards integrated newsrooms, mobile journalism, podcasts, Social Media feeds, OTT platforms, search engine optimization and so on. The communications and media industry are undergoing a drastic change with every media channel quickly turning towards becoming digital. The shifting media landscape makes ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exam.pscnotes.com\/current-affairs\/2024\/06\/14\/when-the-medium-of-communication-changes-it-fundamentally-transforms-the-message-itself-something-similar-is-happening-in-india-now-where-old-forms-of-media-print-tv-radio-are-transforming-into\/\" \/>\n<meta property=\"og:site_name\" content=\"Current Affairs Exam\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-14T02:15:51+00:00\" \/>\n<meta name=\"author\" content=\"rawan239\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rawan239\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"when the medium of communication changes, it fundamentally transforms the message itself. Something similar is happening in India now where old forms of media print, TV, radio are transforming into digital platforms. With the media consumption now largely happening on mobile phones, how content is produced, consumed and distributed is fundamentally changing. - Current Affairs Exam","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exam.pscnotes.com\/current-affairs\/2024\/06\/14\/when-the-medium-of-communication-changes-it-fundamentally-transforms-the-message-itself-something-similar-is-happening-in-india-now-where-old-forms-of-media-print-tv-radio-are-transforming-into\/","og_locale":"en_US","og_type":"article","og_title":"when the medium of communication changes, it fundamentally transforms the message itself. Something similar is happening in India now where old forms of media print, TV, radio are transforming into digital platforms. With the media consumption now largely happening on mobile phones, how content is produced, consumed and distributed is fundamentally changing.","og_description":"The rise of digital media has significantly disrupted the media . The shift is towards integrated newsrooms, mobile journalism, podcasts, Social Media feeds, OTT platforms, search engine optimization and so on. The communications and media industry are undergoing a drastic change with every media channel quickly turning towards becoming digital. The shifting media landscape makes ... 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Something similar is happening in India now where old forms of media print, TV, radio are transforming into digital platforms. With the media consumption now largely happening on mobile phones, how content is produced, consumed and distributed is fundamentally changing. - Current Affairs Exam","isPartOf":{"@id":"https:\/\/exam.pscnotes.com\/current-affairs\/#website"},"datePublished":"2024-06-14T02:15:51+00:00","dateModified":"2024-06-14T02:15:51+00:00","author":{"@id":"https:\/\/exam.pscnotes.com\/current-affairs\/#\/schema\/person\/5807dafeb27d2ec82344d6cbd6c3d209"},"breadcrumb":{"@id":"https:\/\/exam.pscnotes.com\/current-affairs\/2024\/06\/14\/when-the-medium-of-communication-changes-it-fundamentally-transforms-the-message-itself-something-similar-is-happening-in-india-now-where-old-forms-of-media-print-tv-radio-are-transforming-into\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exam.pscnotes.com\/current-affairs\/2024\/06\/14\/when-the-medium-of-communication-changes-it-fundamentally-transforms-the-message-itself-something-similar-is-happening-in-india-now-where-old-forms-of-media-print-tv-radio-are-transforming-into\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/exam.pscnotes.com\/current-affairs\/2024\/06\/14\/when-the-medium-of-communication-changes-it-fundamentally-transforms-the-message-itself-something-similar-is-happening-in-india-now-where-old-forms-of-media-print-tv-radio-are-transforming-into\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/exam.pscnotes.com\/current-affairs\/"},{"@type":"ListItem","position":2,"name":"when the medium of communication changes, it fundamentally transforms the message itself. 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