Kerala’siconic snake boatrace has been featured prominently byWimbledonTennis Championship as a poster on its digital platforms, including the official Facebook page of the ongoing mega tennis tourney, reflecting the success of the state tourism’s sustained global Marketing outreach.
The poster depicts an image of prominent Wimbledon players in tennis attire rowing twoIruttkuthi boatsin a panoramic backwater setting off a lush coconut grove in Kerala.
The image is accompanied by an emoji of Kerala and London shaking hands and the description, “Ready for the annual boat race! Who will be lifting the 2023 Wimbledon championship”.
“It’s really exciting to see Kerala’ssnake boatrace being featured by Wimbledon as an official poster,” tourism minister P A Mohamed Riyas said.
Wimbledon is yet another major sporting event to feature Kerala, within a few months after Chelsea FC making a virtual tour of backwater paradise Alappuzha, praising the beauty of the land.