The Wada Rice is also known as Zini or Jhini rice, which is grown in Wada tehsil of Palghar.
The traditionally grown rice is off white in color, which gives it the GI Tag for having a unique identity.
The Wada Kolam rice costs Rs 60-70 per kg in the local market and has its demand overseas too.
It is known for its small grain, aroma, taste and for being Light for digestion.
It is gluten-free but a low yielding crop.