The Uttar Pradesh government has launched the Nand Baba Milk Mission at a cost of Rs 1,000 crore to increase milk production on the one hand, and, on the other, to give milk producers a fair price for their produce in villages itself.
Under the mission, milk will be formed in villages to promote precision Dairy farming, increase per animal milk productivity and provide a proper market to rural milk producers.
According to the official, steps will also be taken to overcome the shortcomings in terms of lack of required skills in milk processing and precision dairy farming. The availability of processed milk and milk products will be increased at reasonable prices and the participation of the organised sector in milk processing will also be expanded soon, he added.
The milk commissioner and mission director said, Chief Minister Yogi Adityanath has named the scheme after Nand Baba because he was the worlds biggest cow breeder, milk collector, butter producer and foster father of Lord Shri Krishna. Nand Baba had nine lakh cows and had donated two lakh cows to the people for their livelihood. Keeping all this in mind, it has been named as Nand Baba Milk Mission.
The missions goal is to reach from cow to the customer. Under this, the value chain involves production-collection-processing-consumer. The mission will focus on increasing milk productivity, enlarging milk collection and processing capacity, capacity development and value protection.