The Ministry of Rural Development is organizing “Saras Aajeevika Mela 2021” in Noida Haat.
More than 300 rural self-help groups and artisans from 27 states are participating in the Mela event.
In Mela (exhibition), a booth showing regional cuisines and cultural performances is being organized.
During Mela, workshops on product packaging and design, Communication skills, Social Media promotion and Business 2 Business Marketing will be organized to educate rural self-help groups and craftsmen.
By participating in SARAS Aajeevika Mela, these rural SHG Women have gained critical national level understanding to understand the needs and tastes of urban customers.