The Union Minister for Rural Development and Panchayati Raj,Shri Giriraj Singh, recently launched the SAMARTH Campaign on Promoting Digital Transactions in 50,000 Gram Panchayats under the AzadiKaAmritMahotsav in Lucknow. This campaign, initiated by the Ministry of Rural Development, aims to promote digital transactions in rural areas, with a particular focus on empowering women. The launch event witnessed the participation of various dignitaries, including Chief MinisterYogi Adityanathand Minister of State Sadhvi Niranjan Jyoti.

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Under the SAMARTH Campaign, the government seeks to foster the adoption of digital transactions in 50,000 Gram Panchayats across India. This initiative aligns with the vision of Prime Minister Narendra Modis AzadiKaAmritMahotsav, which commemorates 75 years of Indias independence. The campaign commenced on February 1, 2023, and will continue until August 15, 2023.