The Indian Institute of Tourism and Travel Management (IITTM), Bhubaneswar, has signed an MoU with the Utkal University of Culture to promote higher education and interdisciplinary research in the dynamic fields of tourism and culture.

The MoU was signed on May 31 by Utkal University of Culture Vice-Chancellor Byomakesh Tripathy and IITTM Nodal Officer Dr Md S Hussain.

The MoU would facilitate innovations in training, faculty exchange programmes, curriculum development, collaborative seminars, symposiums and workshops and conferences on various dimensions of tourism and culture. It would foster organising certificate programmes, interdisciplinary research, PhD and several academic initiatives.

Culture and tourism are fast-growing global tourism markets. Despite Covid-19 and its aftermath, culture and tourism industries are increasingly being used to promote destinations and enhance their competitiveness and attractiveness.