Nexus Malls recently announced Amitabh Bachchan as their Happyness Ambassador. In the Digital Ad film which they released earlier today, Mr. Bachchan is seen helping choose a hottestest purple dress from one of the malls in the Nexus Malls portfolio.
The digital ad is a part of the larger campaign roll out which Nexus Malls has planned with Mr. Bachchan for this festive season. Nishank Joshi, CMO, Nexus Malls said, As we continue to build our brand, we are certain this campaign will help us further strengthen our position in the minds of our customers. Our campaign with Bachchan is our commitment to stay true to our brand promise of bringing a Ab Har Din Kuch Naya experience for our customers, every time they visit our malls.