Former India cricket captain and ex-BCCI chiefSourav Gangulywas roped in as the brand ambassador for Tripura Tourism. Ganguly expressed his willingness to be the brand ambassador for Tripura tourism after the states Tourism MinisterSushanta Chowdhurymet him at his residence in Kolkata. Gangulys selection as the brand ambassador for Tripura Tourism is expected to draw significant attention to the states unexplored tourist destinations.
The Tripura government is confident that Ganguly will be a successful brand ambassador for the state. They believe that his popularity and charisma will help to attract more visitors to Tripura and boost the tourism . The announcement came after Tourism Minister Sushanta Chowdhury met Ganguly at his residence in Kolkata along with state officials, and discussed the proposal. Tripura Chief Minister Manik Saha, who had earlier spoken to the former ace cricketer, expressed his confidence that Gangulys involvement will greatly benefit the tourism sector.