, RMI, and RMI India Launch Shoonya Campaign. It is an initiative to promote zero-pollution shipping vehicles by working with customers and Industry.
Highlights:
The Marketing campaign aims to speed up the adoption of electric powered automobiles (EVs) in the urban deliveries segment and create customer attention about the advantages of zero-pollution delivery.
Industry stakeholders such as E-Commerce companies, fleet aggregators, unique gear manufacturers (OEMs) and Logistics corporations have been scaling up their efforts towards final-mile shipping electrification.
As part of the campaign, a corporate branding and certification programme is being launched to realise and promote industrys efforts toward transitioning to EVs for final-mile deliveries.