The Ministry of Food Processing Industries recently launched six one district one product (ODOP) brands under the PMFME Scheme. PMFME is Pradhan Mantri Formalisation of Micro Food Processing Enterprises.
Earlier the ministry had signed an agreement with NAFED. NAFED is National Agricultural https://exam.pscnotes.com/cooperative-Marketing“>Cooperative Marketing Federation of India Limited. Under the agreement ten brands of ODOP are to be selected.
The products come in unique packaging. They ensure longer shelf life. The brands are supported with separate investments to push their sale through e commerce platforms.