It is a government-sponsored scheme administered by the Ministry of Jal Shakti.
It all started in 1985 with the Ganga Action Plan (GAP).
It was expanded in 1995 as the National River Conservation Plan (NRCP) to include the country’s other major rivers.
The aim of the National River Conservation Plan is to reduce pollution loads in rivers by implementing various pollution abatement projects, thereby improving water quality.
The implementation of this scheme is supervised by the NRCD.