Nai Chetna Campaign

Nai Chetana is a gender campaign launched in all Indian states under the National Rural Livelihoods Mission.

Over the next five years, this campaign seeks to build a common understanding and recognition of disadvantages and discrimination faced by Women across all levels among community institutions, rural communities and government departments.

The theme for this years campaign is Gender Based Violence. It will be organized from November 25 to December 23 this year.

This nationwide campaign aims to sensitise women, especially those in rural regions, about gender-based violence and make them aware about various institutional mechanisms that are available to help them address such violence.