The first shipment of Mihidana sweets was GI tagged and sent from West Bengal to Bahrain.
Highlights:
Mihidana, a sweet dish that originated from Bardhaman, West Bengal, was given the Geographical Index Tag (GI).
The shipment was exported to Aljazira Group and provided for tasting purposes to the consumers at Aljazira superstores in Bahrain.
More of the shipment will be exported during the Diwali festival.
The GI tag is a crucial sign used on products with a selected geographical origin and reputation.
It denotes the authenticity of not only the merchandise but the tactic during which it had been produced.
The GI tag is supposed to guard the truly unique traditions of communities against appropriating large industries and thus allow these regions economic prosperity by manufacturing, producing, and Marketing their lore.