Kudumbashree’s Ujjeevanam Campaign Provides Livelihood Support to Extreme Poverty in Thiruvananthapuram

The Kudumbashree Thiruvananthapuram district mission has successfully provided livelihood support to 187 individuals identified as extremely poor through its Ujjeevanam campaign. This initiative, part of the Kerala government’s Extreme Poverty Eradication Programme, aims to address extreme poverty by providing financial assistance and guidance for starting sustainable livelihood projects. The campaign identified 308 individuals in need of support, with 207 receiving financial assistance up to ₹50,000. Of these, 187 beneficiaries have already launched their projects, ranging from poultry and goat rearing to tailoring and vegetable kiosks. The Kudumbashree district mission provides ongoing support through follow-ups and resource persons to ensure project implementation and offer additional assistance. The Ujjeevanam campaign aims to provide sustainable income to 6,429 families out of the 64,006 extremely poor families identified in the district.