Kovalamwill host a three-day destination promotion meet of major tour operators in the country and other stakeholders in tourism.
The campaign is being organised by SouthKeralahoteliers forum (SKHF) in association with Kerala tourism and tourism professionals club (TPC).
The objectives of the meet include destination promotion, business-to-business (B2B) meets to work out mutually beneficial packages to promote prime destinations in the state.
The visiting tour operators will be taken through the prime spots in Kovalam, Varkala and nearby Poovar as part of the promotion drive.