RAM:Khadi boards Sakhavu brand ofshirtsdoes not seem to have struck a chord with even the hard-corecomradesin the state. The board could only sell about 1,300 such shirts since the brand was launched during the 2018Onamseason.
As per the data submitted in the assembly last week by industries minister P Rajeeve,khadihas so far received only Rs 11.31 lakh from the sales of this particular brand. That means, only around 1,300 shirts were sold by khadi under this brand, given that this particular brand of shirts are priced in the range of Rs 700 to Rs 1,000. However, to a question on what was the governments sales expectation for this particular brand, the minister said the board had not set any profit target while launching this brand. He further said the board will give priority to selling this particular brand if there is more demand for the product, as its intention was only to popularise khadi among the general public.
Khadi has apparel products under multiple brand names at present. It includes Khadi Cool, Leader, Milleni, Summer Cool, Sakhavu,Sundari Pattu, Payyanur Pattu, Sreekrishnapuram Pattu and Ananthapuri Silks.