Growing demand for jaggery and jaggery-based products, thanks to rising awareness about healthy lifestyles, and widespread adulteration of the item have prompted the commerce and industries department to contemplate regulating the sector and set standards.
A state-level coordination committee will meet this week to decide on conferring the ” tag on the sector.
Given jaggery has a higher nutritional value than sugar, its consumption will only increase with the rising focus on sustainable lifestyle. While India is the biggest exporter of jaggery, Karnataka being the third biggest sugarcane growing state should have cashed in on the advantages that jaggery production offers. However, lack of the authorities focus has cost Karnataka dear as can be seen by the fall in jaggery production in Mandya. An industry tag will certainly go a long way in not only reviving the sector but also generating jobs. It will bring the units under regulatory control so that quality can be ensured and adulteration checked.