To strengthen its image on the international arena, the tourism department ran an outdoor campaign at Times Square in New York, coinciding with Prime Minister Narendra Modis visit to the USA.
While Goa has not made concerted efforts to woo US tourists, in the past decade, a few attempts were made to explore the distant market, but these did not meet with much success.
While footfalls from the US have been on the lower side, 2018 and 2019 saw a jump. The two years each had over 25,000 US travellers visiting Goa, though the num-bers dropped to 16,000 in 2020, the year Covid-19 derailed the world.