After the grand success of Chief Minister Yogi Adityanaths ambitious One District One Product (ODOP) scheme, the , with the aim to provide wider recognition to local goods, will bestow GI tags on major delicacies of Uttar Pradesh such as Mathuras peda, Agras petha, Kanpurs sattu and bukunu, among others.
The states Marketing“>Agricultural Marketing and Agriculture-notes-for-state-psc-exams”>Agriculture Foreign Trade department has ramped up preparations to provide GI tags to special delicacies of Uttar Pradesh representing different districts.
Applications have already been submitted seeking GI tags for agricultural and processed products like Chausa mango, Banarasi paan of Varanasi, imarti of Jaunpur in Uttar Pradesh and the registration process is in the final stage.
A total of 36 products of the state, including six related to agriculture, have been given GI tags. At the same time, a total of 420 products of India are registered under GI tag, out of which 128 products are related to agriculture.
The GI tag provides legal protection to an agricultural product found in a region. Unauthorised use of agricultural products can be curbed by GI tag as it increases the importance of agricultural products produced in a particular geographical area. GI tag is treated as a trademark in the international market. It promotes exports, as well as increases local income and by identifying specific agricultural products, it is easy to export and promote them in India as well as in the international market.