Kuttiattoor mango and Edayur chilli gets Geographical Indication (GI) tag from the GI Registry at Chennai. The GI status was received through the concerted efforts jointly undertaken by the Intellectual Property Cell of the Kerala Agricultural University (KAU), the state department of Agriculture-notes-for-state-psc-exams”>Agriculture-development”>AGRICULTURE DEVELOPMENT and Farmers Welfare as well as the farmers from Edayur and Kuttiattoor.
The GI tag brings fame to the products and generates interest in more people and that will result in higher demand. This eventually benefits the farmers of these products as they get higher prices in the market, said Prof C R Elsy, former coordinator of the IPR Cell of Kerala Agricultural University (KAU), during whose tenure, the applications for both these products were submitted.
Edayur chilly is cultivated in Edayur, Athavanad, Marakkara, Irimbiliyam, Kalpakanchery and Valanchery panchayats in Valanchery block, as well as Moorkanad and Kuruva panchayats in Angadipuram block of Malappuram district. It has been cultivated in the area for the past 150 years.