WithVegetable and Fruit Promotion Council Keralams (VFPCKs) trials of sendingnendranto Europe and theMiddle Eastproving successful, experts say that it opens immense opportunities for farmers inKeralain tapping the export market forGI-tagged foodproducts from the state.
People from other states and countries usually prefer Robusta variety of banana, but it is Malayalis who prefer nendran the most, so where there is a considerable number of Malayalis, Kerala could find an easy market worth tapping, she added.
However, farmers and exporters have to adhere to the food quality parameters of the overseas market, which needs a new set of protocols to be followed by farmers. Trichy-based National Research Centre for Banana (NRCB) had developed protocols for the same