Nadu exports GI certified Madurai Malli and other flowers to the United States and Dubai.
Highlights:
The Madurai Malli, also known as Jasmine, is an important part of Tamil Nadu’s culture and economy.
The sacred flower has a connection to Madurai that dates back to 300 BCE.
Flowers have a special significance in Indian culture because they are integral to many rituals and customs.
Madurai Malli is well-known for its fragrance, which is in high demand among the Indian Diaspora in Malaysia, Singapore, Dubai, and Western Europe, particularly