Commerce Ministry of India is planning to launch Brand India Campaign in order to give momentum to exports of Services as well as products in new markets.
Campaign will be launched in the Light that; Indias outbound shipments is set to cross $400 billion in fiscal year 2021-22.
Brand India Campaign would serve as an umbrella campaign to promote goods and services exported by India.
Campaign would focus on Indian exports in specific sectors like gems & jewellery; textiles; plantation products like tea, coffee & spices; healthcare; Education, engineering and pharma; in the initial phase.
It would focus on quality, technology, heritage, value, and innovation.