Stating that Apco management’s decision to enter into the wholesale market is a big leap to make its mark on the national and international footprint, industries, handlooms andtextiles ministerMekapati Gautam Reddy observed that it would help weavers grab a big market share across the country.
He said Apco’s innovative Marketing strategies will make it the destination for handlooms. He said the Apco management has done a commendable job by launching a special operation to capture wholesale business at the national level.
Mekapati said handloom workers would get full-time EMPLOYMENT if the marketing of handloom textiles is promoted with the support of wholesale markets.