A surge in demand for promotional and educational toys has lured many youngsters and existing industries to expand into manufacturing of miniatures of super cars, cartoon characters like Chotta Bheem, baby shark, bath toys, soft toys and the list goes on.
With presence of close to 50 Micro, Small and Medium enterprises (MSME), toy manufacturing units in Indore including unorganised ones, players have pegged the industry size at around Rs 300 crore which is anticipated to grow at more than 15 per cent per annum.
Industries of Delhi,Tamil NaduandKarnatakaamong others have also intended to invest in toy manufacturing in Indore, according to the Toy Association of India (TAI).