An MoU was signed between MoRD and Flipkart for The Deendayal Antyodaya Yojana (DAY-NRLM).
Highlights:
By bringing local companies and self-help groups (SHGs) into the E-Commerce fold, the government and Flipkart hope to empower them.
The DAY-goal NRLM’s of increasing rural communities’ self-EMPLOYMENT and Entrepreneurship capabilities are aligned with this PARTNERSHIP.
As a result, Prime Minister Narendra Modi’s goal of an Atma Nirbhar Bharat gains more traction.
The Memorandum of Understanding is part of Flipkart’s Samarth program.
It was struck with the goal of providing national market access to skilled and underserved communities of weavers, craftspeople, and artisans through the Flipkart marketplace.