Deendayal Antyodaya Yojna-National Rural Livelihoods Mission(DAY-NRLM) has launched yjreSARAS mobile appwhich is expected to support the E-Commerce initiatives of (SHGs).
eSARAS will be used as as a platform for Marketing products made by Women of self-help groups. It is an initiative conceptualized by the DAY-NRLM, Ministry of Rural Development (MoRD), towards the marketing of the best, authentic handicrafts and handlooms.
The eSARAS fulfillment centre will be managed by theFoundation for Development of Rural Value Chains(FDRVC), a not for profit company constituted jointly by the Ministry of Rural Development and Tata Trust. This fulfillment centre will be used for processing, packaging and shipping of products that customers purchase through the eSARAS portal and eSARAS mobile app. It will handle the Logistics required to bring an online order to a customer’s doorstep.
eSARAS will be used as as a platform for marketing products made by women of self-help groups. It is an initiative conceptualized by the DAY-NRLM, Ministry of Rural Development (MoRD), towards the marketing of the best, authentic handicrafts and handlooms.