Recently, Jagriti Mascot was launched by the Department of Consumer Affairs (DoCA), in a bid to empower consumers and generate awareness on their rights.
Jagriti Mascot will help in empowering consumers and generating awareness among them about consumer rights.
The Mascot will be presented as an empowered consumer, mushrooming awareness on consumer rights and addressing solutions for the problems faced by consumers.
Through the Jagriti Mascot, DoCA aims to build up campaign on consumer awareness campaign in digital and multimedia. It also seeks to support for a young, empowered and informed consumer as consumer rights awareness recall brand.