Tracking consumertravelsentiment across India this summer, a global travel technology company has published its Summer Vacation Index 2023. As per the report, the travel resurgence continues strong, with 82% Indians intending to travel during this summer season. TheCOVIDtravel restriction-induced trend of rediscovery of our own countrysbeautyalso continues strong with a staggering 92% planning to explore domestic destinations.
As travel sentiments started to improve in early 2022, most people travelled to reunite with friends and family whom they hadn’t seen since the pandemic’s onset. However, this year brings about a complete shift in preferences. As per the survey, 59% travellers preferred to travel to rest and rejuvenate, followed by 19% adrenaline junkies seeking thrills and adventure this summer.