Notes and Study material for Exams
Attitude: its relation with thoughts and behavior The effects of attitudes on behaviors is a growing research enterprise within psychology. Icek Ajzen has led research and helped develop two prominent theoretical approaches within this field: the theory of reasoned action and, its theoretical descendant, the theory of planned behavior. Both theories help explain the link … Read more
Persuasion Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) Attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, … Read more
Integrity Integrity means that the moral agent acts according to the inner convictions of a person. His conducts should be free from hypocrisy and deception. His actions should be in conformity with his stated values. But it is hard to follow high morals which one proclaims. The British historian GM Trevelyan has commented on … Read more
Ethical dilemmas in government and private institutes The reputation and success of governance depends upon the conduct of public functionaries and what the public believe about their conduct. It is therefore of fundamental importance that public functionaries act justly and fairly to all, not only paying lip service to ethical conduct but also ensuring that … Read more
Determinants of ethics These are the factors in human behaviour that determine whether it is good or bad. There are three such determinants of ethics, namely the object, the end, and the circumstances. Object means what the free will chooses to do in thought, word, or deed or chooses not to do. By end … Read more
Objectivity: Meaning as a Philosophical concept Objectivity, as a method of philosophy, is dependent upon the presupposition distinguishing references in the field of epistemology regarding the ontological status of a possible objective reality, and the state of being objective in regard to references towards whatever is considered as objective reality. In other words, what … Read more
Functions of Attitude Attitudes serve four major functions for the individual: The adjustments function, The ego defensive function, The value expressive function The knowledge function. Ultimately these functions serve people’s need to protect and enhance the image they hold of themselves. In more general terms, these functions are the motivational bases which shape and reinforce … Read more
Social influence Social influence occurs when a person’s emotions, opinions, or behaviors are affected by others. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, Leadership, Persuasion, sales, and Marketing. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. Compliance is when people appear to … Read more