MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

WEALTH MAXIMIZATION

      Concept:     Wealth maximization is the concept of increasing the value of a business in order to increase the value of the Shares held by stockholders. The concept requires a company’s management team to continually search for the highest possible returns on funds invested in the business, while mitigating any associated … Read more

SOURCE OF FINANCE

  Sources of finance are the most explored area especially for the entrepreneurs about to start a new business. It is perhaps the toughest part of all the efforts. There are various sources of finance classified based on time period, ownership and control, and source of generation of finance.   The process of selecting right … Read more

Appraisal System

  Performance appraisal is a vital tool to measure the frameworks set by any organization to its employees. It is utilized to track individual contribution and performance against organizational goals and to identify individual strengths and opportunities for future improvements and assessed whether organizational goals are achievedor serves as basis for the company’s future planning … Read more

FUNCTIONS OF MANAGEMENT- DIRECTION (Communication,Supervision,Motivation,Leadership)

        Directing is concerned with instructing, guiding, supervising and inspiring people in the organisation to achieve its objectives. It is the process of telling people what to do and seeing that they do it in the best possiblemanner.   Elements in Directing: The four essential elements in Directing are :   Communication … Read more

FUNCTIONS OF MANAGEMENT – ORGANIZING

    Organizing is the process of identification and grouping of activities, assigning duties and delegating authority to the managers, allocating necessary Resources and establishing coordination among individuals and department of an organization with a view to attain its objectives.   PROCESS OF ORGANIZING :   The process of organising consists of the following steps … Read more

FUNCTIONS OF MANAGEMENT

  Functions of Management:- Planning Organizing Staffing Direction Coordination and control DECISION MAKING OUTPUT Attainment goals effectively & efficiently       INPUTS/Resources Human Finance   CONTROLLING Measuring performance with standards & taking corrective actions PLANNING Setting of objects & selecting ways ORGANIZING Establishing relationships, Delagting authority & assign tasks DIRECTING Leading & motivating employees … Read more

Wetland Conservation Programme

    Wetlands are lands transitional between terrestrial and aquatic system where the water table is usually near the water surface and land is covered by shallow water. Essential as: control floods, water treatment, recharging of water sources, reduce sediments, check Soil erosion, bulwark against encroachment by the sea, winter resort for birds and important … Read more

Important Environmental Treaties

Biodiversity and extinction of species. Green NATIONAL INCOME Account Conventional National Income Accounting does not capture the Environmental Degradation due to production and consumption This omission leads to misrepresentation of improvements in social welfare Since there is no market for many environmental resources, it is difficult to place monetary values on them Index of Sustainable … Read more

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